Most customers today would rather send a WhatsApp message than dial a phone number or write an email. It feels faster, more personal, and doesn't require waiting on hold.
For small and mid-sized businesses, this shift matters. A customer support email can sit unread for hours. A phone line needs someone available during business hours. WhatsApp, on the other hand, lets a business respond the moment a message comes in — even automatically, using AI, so no question goes unanswered overnight.
This doesn't mean WhatsApp replaces every channel. But for quick questions — pricing, availability, order status — it's often the fastest path from a curious visitor to a paying customer. That's the gap tools like Buzznity are built to close: turning a business's own WhatsApp number into a 24/7 assistant that knows the business inside out.